Twitter is a great place to talk with your customers. However, this means that you have to connect with them.

It’s impossible for you to know which of your customers are on Twitter. For that reason, it’s important for you to advertise your Twitter account to your customers. This way, your customers can find you.

How can you tell who is your customer on Twitter? Here are a few tips:

They talk to you. Some customers may start a conversation with you using your Twitter handle. You should follow everyone who talks to your business.
They mention your business. You should set up a saved search on Twitter so you can find people talking about your business. Always reply to people who mention your business and follow them.