This is probably the biggest mistake I hear out there -- people create a "dummy" personal account (like Holly HubSpot) to create a brand page (like HubSpot). People do this to make sure that employees don't abuse the ability to have a Page connected to a personal Facebook account or simply to ensure that people aren't posting things on the business Page that should have been posted on their personal page. Creating dummy personal accounts goes against Facebook's terms of service, which means that your Facebook business Page could get shutdown at any moment.

Avoid Facebook shutdowns by empowering your employees to connect to your business Page via their personal account and then be sure to give them adequate training so they aren't confused about where they should be hitting publish.