LinkedIn has given you the opportunity to add visual elements to your profile for some time, but have you leveraged the opportunity? Unless you’ve been living in a cave without the Internet for the last year, we’ve seen the emergence – and importance – of the visual in social media marketing. This primarily includes photos and videos but it applies to memes (like the one I’m using at the top of this post) and all sorts of graphics – and even presentations. LinkedIn gives you the ability to upload contents from a link (presentations from SlideShare or Prezi, videos from YouTube or Vimeo, and documents from Scribd are all supported), or directly from your computer (in addition to images, PDF, Word, and PowerPoint presentations are supported). If you’ve ever been interviewed or had your picture taken at a professional event, this is your chance to promote yourself by adding these visual elements. But don’t stop there: This is the area where you can be as creative as you want to be. If you’re lacking in ideas, ask your creative marketing folks for ways in which you can help promote your company through uploading visuals onto your profile. Even uploading your standard corporate presentation will at least provide something for your viewers to look at – and it might provide you business benefits as well!