Do a search for keywords for which you would like to appear in LinkedIn search results. Look at the profiles of those that appear in the top few results. Examine the location and frequency for which they’ve placed those keywords. Now take that knowledge and apply it to your own profile. The LinkedIn search algorithm is similar to Google: No one knows exactly how it works and it change at any time. So instead of being fixated on the search results, in addition to the exercise I just mentioned, consider adding as niche as possible keywords to your profile to differentiate yourself. Keywords really do matter: One of the case studies in my Maximizing LinkedIn for Sales and Social Media Marketing book was about a gentleman who generated 50% of his annual revenue because he was the only person who came up in a search result living in a certain country working in a certain industry who utilized a certain keyword.