Speaking of areas to differentiate yourself, look no further than your professional headline, the 110 characters that appear prominently just under your name both on your profile, and more importantly on search results. You don’t need to put here that you are TITLE at COMPANY NAME – viewers can see that in your profile. You need to include information in your Professional Headline that will draw your potential visitor into wanting to find out more about you. Be explicit as to how you can help people – but do it in a professional and well-branded manner. Overtly selling to people in your Professional Headline feels like a slap in the face to many a LinkedIn user. Ouch.