Pronounced like gift without the āGā, IFTTT is a innovative new app that stands for "if this than that."
IFTTT provides users with a tool to mix up custom "recipes" that trigger a particular action. Sound confusing? It's not.
The average IFTTT recipe contains the following elements:
1.Channels: Facebook, Twitter, Instagram, Evernote, iOS photos, Weather, Dropbox, Email, Feedly, iOS Reminders, LinkedIn and 70 more.
2.Triggers: "I upload a photo to Instagram", "I'm tagged in a photo on Facebook", "I set an iOS reminder"
3.Actions: "Send me a text message", "Add it to my Dropbox", "Post to Facebook"
Let's say you want to keep your branding consistent across the board, and you want your Twitter avatar to match your Facebook profile photo. Simply use this "recipe":
If my Facebook profile pictures changes, then update my Twitter profile picture.
A lot of the time when I am working on a "how-to" blog post I reference screenshots from my phone. Oh, you do too? Use this recipe:
If I take a screenshot on iOS, then save it to my Evernote notebook.
With seemingly endless combinations, IFTTT provides busy marketers with a way to automate simple tasks that save a lot of time.