In order to turn your public page into more a more profittable one, besides collecting quality content, you should also pay attention to search engines optimization (SEO). The way to do that is to consider SEO strategies as an integrated part of your page. 

If your public page is visible for Google and other major search engines, your ads revenues will significantly increase. 

Here are some tips from our SEO expert:

1. The most important SEO tip is choosing carefully the keywords you want your page to focus on. 

We recommend choosing a niche for each public page, rather than creating a page and display content from a wide range of areas. 
We actually recommend creating a page for each topic of interest.

2. Use Google's Keyword Planner to see which keywords are more popular. 
Don't target very competitive keywords, as even if they are more popular, the competition is fierce. 

That does not mean you should not choose a topic you like, these tips will just help you choosing the right keywords for the title of your page.

3. Focus on long tail keywords (at least 3-4 words long) that have a reasonable number of average monthly search queries. 4. When using the Keyword Planner, make sure you look at the "exact" number of queries and not the "broad" number of queries. 5. Once you have chosen the keywords you want to focus on, you should use them as much as possible on your public page, but don't exaggerate to an extent that it does not look natural. 

Search engines are able to identify when keywords are overused.

7. Use multiple keyword combinations instead of just one - for example, if your page is about "electric guitars", don't use just that all over the page. 
You can also use "electric guitars for beginners", "types of electric guitars", "electric guitar brands", “Gibson guitars" and etc. 

This way everything will look more natural and will be more SEO friendly.

8. If your public page contains written text as well, make sure you put the keywords of interest in Bold or Italic. You don't have to do that for all of them, but just for a few of them. 

9. Share your public page on all your social media accounts. 
Sharing it on Facebook, Twitter, Google+, Pinterest and etc. will help your page to be more visible for both visitors and search engines. 

Social signals will weigh a lot in obtaining a good SERP, as well as getting more traffic.
You can convince your friends to share your public page on their social accounts as well, in order to increase your social presence. 

Nowadays, Google SEO rating is very focused on the social presence, so the benefits are significant. 

10. It is also very important in optimizing your page for search engines is creating quality backlinks. 

The quality and the number of backlinks will determine the ranking that Google and other search engines will assign to your page. 

As a general rule: backlinks from websites related to your topic weight much more than free for all backlinks 

11. Get backlinks from websites related to your topic - Google gives much more credit to a website that receives many backlinks from other websites related to the same topic. 

For example, if your public page is about "cake recipes", you should try getting backlinks from websites within the food industry. 

A single backlink from another website that provides cake recipes would weigh even more than 10 links from other non related websites.